About the author

Darren Cronian, the author of this guide, has spent nine years securing remote jobs and building a successful freelancing business. His goal is to help people find remote work. Read more >
Last Updated: 9 October 2023

As a remote job seeker, it’s vital to understand the importance of keywords and how to effectively use them in your resume and cover letter to increase your chances of being selected for interviews.

Many companies use applicant tracking systems to scan resumes for keywords that match the job requirements. These systems are designed to quickly review resumes and identify the most qualified candidates.

In this guide, we will share the power of keywords and how to craft a standout resume that will get more interviews.

Power of Keywords: Writing a Standout Resume
Why are keywords important?

If your resume doesn’t include the right keywords, it may not make it through the initial screening process and be overlooked by potential employers. To ensure that your resume is shortlisted, you must understand the keywords relevant to the job you’re applying for.

Research the job posting

Print out the job advert and read through it while identifying the required skills, qualifications, personality traits, and experience. Highlight keywords that are used, especially in the essential criteria.

These are the keywords that you must include in your resume.

Additionally, it’s essential to include keywords specific to remote work. For example, if you have experience working remotely, make sure to include phrases like “remote work,” “strong communication skills,” and software like “Slack,” “Zoom,” and “Asana” in your resume.

This will show potential employers that you are experienced and comfortable working remotely.

Use keywords to highlight achievements

Another way to effectively use keywords on your resume is to use them in a way that highlights your achievements.

For example, instead of simply listing “managed a team,” include a phrase like “managed a remote team and increased productivity by 20%.” This consists of the keyword “managed a team” and highlights a specific achievement that shows your ability to lead and manage a remote team.

Do not overuse keywords

It’s also important to avoid overusing keywords. Suppose a potential employer sees the exact keywords repeated over and over again.

In that case, it may appear that you are trying to manipulate the system and may not take your resume seriously. Instead, use natural and meaningful keywords that highlight your qualifications and experience.

Use keywords within your cover letter

In addition to including keywords in your resume, it’s also essential to use them in your cover letter. Your cover letter is your chance to explain why you’re the best candidate for the job and should include relevant keywords that demonstrate your qualifications and experience.

Check your resume and cover letter

Finally, proofread your resume and cover letter for spelling or grammar errors. A well-written resume is more likely to make a good impression on potential employers and increase your chances of being selected for an interview.

Use tools like Grammarly to check your resume for grammar and spelling mistakes. Then upload it to a service like Jobscan, where you can compare your resume and cover letter to the job advert; this will identify improvements to increase your chances of getting interviews.

Understand the importance of keywords

In conclusion, you must understand the importance of keywords and how to use them on your resume effectively. By researching the job posting, identifying relevant keywords, highlighting your achievements, and avoiding overusing keywords, you can increase your chances of standing out to potential employers and getting selected for an interview.

Remember to customize your resume and cover letter for the specific remote job you are applying for to increase your chances of success.

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