How To Become a Freelancer in 2025

So, you want to learn how to become a freelancer in 2025? That’s great. Escape the office and the mundane 9-to-5 job to live a life of more freedom.

As a freelancer, you can choose your working hours. If you’re more productive during the evening or early morning, you can structure your work schedule around that. Freelancers are typically free to choose the projects they wish to work on. This means you can select projects that align with your interests and strengths.

You’re your boss. You have the freedom to make decisions without needing approval from superiors.

At this point, it is worth highlighting a few realities. It’s doubtful that you will make money overnight. You must be an action-taker, patient, and want to work smart to succeed.

Research your Niche

One of the mistakes new freelancers make is trying to provide a service to every industry under the sun. When starting, it’s essential to focus on a specific niche to build a reputation before widening your search to other industries.

Let me give you an example:

You are a Virtual Assistant and have a passion for music. Therefore, focus your freelancing services on the music industry. You have to complete client work to a high standard, which helps you to work in an industry you know and are passionate about.

Think about how you could save your clients time and money. Look at what services other virtual assistants offer, and note what skills would make you stand out from the others.

Standing out is going to be necessary for a new freelancer. You have to remember that your competition is global. You are competing against people who charge considerably less because of the cost of living in their country.

Create your One-page Business Plan

Many business coaches suggest you create a complete business plan, including the operations plan and market and competition analysis. This information is essential, but when starting, you need to focus on taking action.

Starting with a one-page plan is the best way to build your business and keep adding to it as time progresses. Ensure you include details of the niche you’re focusing on and your services.

Then, focus on your perfect client. What type of business do they run? Are you focusing on companies or entrepreneurs? Where are these clients based? Where do they hang out online, e.g., on LinkedIn, Facebook, etc.?

Ask yourself these critical questions and note your responses:

• Why do they need you?
• What value will you bring to their business?
• How are you going to help their business?
• What are the challenges that you can assist them with?
• How will you make their life easier and save them money and time?

Never forget your clients’ needs and the value you add to their businesses. Your client.  The first thing should always be when creating your freelance business.

Build a Website (or Portfolio)

The next task is to consider your business name. In particular, will you choose a business or personal brand?

As a freelancer, it might be advantageous to go the personal route since your clients will only communicate with you. If you plan to hire additional freelancers and create an agency-type business, you might want to opt for a business brand.

With all brand names, make sure there aren’t any trademarks against them. Check if companies use the same name and search to ensure the appropriate domain and social profiles are available.

How you build your website is a vast area to be covered in future articles. Depending on your level of technical skills, there are solutions like Squarespace and WordPress.

The main advantage of having a website is that it directs potential clients to your website to learn more about you and your business.

When you build your client base, you can include case studies and testimonials on the website, but for now, keep it simple. It’s also an excellent place to have a portfolio of the work you’ve completed for other clients or showcase your skills.

Create your Skills into Packages

Next, consider bundling your skills into a service package that adds value and attracts clients’ attention.

Here’s an example:

You’re a freelance writer who specializes in writing about health and fitness. You’re also a graphic designer, so create a package including a 1,000-word article and design a social media graphic to promote your writing.

This adds much value to clients because they must either hire someone in-house to design the graphic or ask someone to design it. By packing the writing and design together, you are creating a valuable service.

Think about your skills and how to package them together and charge a higher, more appropriate rate.

Create Content to Share your Skills

Trust plays a huge part in hiring a freelancer, so proving you have the experience and skills to carry out the work is essential. Create videos on YouTube and write content on your website to showcase your skills. If you are a developer or designer, build an app, share code snippets, or create a design portfolio.

Try creating one piece of content weekly to showcase your skills and have a solid call to action so potential clients can learn more about your services.

Over time, the focus should be on becoming an authority in the niche you specialize in—getting quotes in newspapers, interviews on TV, speaking at conferences, and being the go-to person that businesses choose.

It takes time and will not happen overnight, not even in 90 days, but creating content will speed up the progress.

Network with Potential Clients

Networking is huge. Can I say that again? Networking is HUGE.

Building trust through networking is a great way of securing new freelance clients. Twitter, LinkedIn, and Facebook are good places to get involved in discussions led by your target clients.

Answering clients’ questions, especially if it helps them, is a great way to prove your knowledge and build rapport.

Don’t jump in straight away and promote your freelance business. Do it gradually when you’ve helped them or answered questions. It’s not a strategy that works overnight; it takes time, but it works.

Networking is effective online and offline, so use platforms like Facebook Events to see what’s happening near your home. Sites like Meetup and LinkedIn are also helpful for networking events.

Get out there and socialize with other business owners to open up the gates to new opportunities; don’t wait for people to come to you.

Search for Freelancing Opportunities

Freelance opportunities are everywhere. Search sites like weworkremotely.com, remoteok.io, and other remote job boards for short-term projects. Upwork and People Per Hour are two of the many freelance platforms online, but read my guide on mistakes freelancers make for advice on using these platforms.

Use Social media to your advantage by searching Twitter, LinkedIn, and Facebook for freelance opportunities because they are out there. Ask friends and family if they know any businesses looking for freelancers.

Within the niche you have selected to work within, find out if there are any communities, blogs, and networking events you can participate in and offer lots of value to showcase your skills to the audience.

Patience and Determination Required

To become a freelancer, you will need patience and determination and will not be afraid of approaching people and putting yourself out there.

Remember that clients will not come to you, but following the advice in this guide will help you learn how to become a successful freelancer in 90 days.