As companies look to build a remote workforce, more marketing opportunities are appearing on remote job boards.

You need experience in marketing products and services, but it is also essential to know how to market yourself when applying for remote jobs. Companies will be interested in learning the strategies you would implement to attract their target audience and achieve their sales goals.

Here are six ways to land remote jobs in Marketing.

Build a Personal Brand

If your goal is to have a career in marketing, then creating and building a personal brand will help you in the long term. When a potential employer searches for your name, you want the results to be full of references to your marketing skills and experience.

Admittedly, building a personal brand takes time, so if you are looking for a marketing role in the short term, it’s not a strategy for you.

Create Content Regularly

As an experienced marketeer, showcasing your skills is critical, especially since most roles will be in digital marketing. Create content to prove to potential employers that you are creative and can strategize and plan campaigns to sell a product or service.

Use LinkedIn to create posts to help companies within the niche or industry you are interested in. Ensure you add 2-3 hashtags to the content for widely searched-for marketing-related content.

Are you feeling a bit more creative? Why not create a video series on YouTube to teach a specific skill? Write guest articles for publications within the marketing industry—request to be on podcast episodes to share your experience.

This is a great way to get your name out there.

Build a Social Media Presence.

You must be familiar with social networks for most marketing roles and understand how they work. If you prove you know how to build an engaged audience, your chances will increase.

How about creating a campaign to showcase your skills? What is the goal of your campaign? Will you have a call to action, or do you just want to attract user-generated content? The campaign needs to be on a topic you are passionate about. Make sure you use a hashtag that can be tracked to measure its effectiveness.

Create a Network of Contacts

Use social networks like Facebook, LinkedIn, and Twitter to build a network of contacts. Include people with a good reputation in marketing and decision-makers in the types of companies you would like to work for.

You want your network to build your reputation and open doors for potential marketing roles.

Please don’t make networking one-way. Look at how you can help others. Find businesses that are struggling with marketing. Jump on a Zoom call with them and answer any questions. Do this via LinkedIn, and you can also ask them to leave a recommendation on your profile in return for help.

Take Action and Stand Out

Most candidates will do the bare minimum when applying for remote jobs. They will spend all their time browsing job boards but zero time building a network and reaching out to potential employers.

Identify 6-10 companies you would love to work for and start to engage with them online. Showcase your skills and send them a brief email telling them what benefits you can bring to their business. Keep the email brief. Think about how you stand out by using an eye-catching subject line.

Research the Company

It cannot be stressed enough how important it is to spend time researching the company before applying for a marketing job. Understanding the target audience, products, and services will help you create marketing strategies that benefit the company.

What campaigns are they running now, and what would you do differently? What experience have you had marketing with companies similar to theirs? Please look at their blog and latest press releases and create an idea for a campaign to get more exposure.

These are just six ways to land remote marketing jobs. If you want more free training, sign up for my free weekly Remote Working email, which is sent to your inbox every Sunday.