LinkedIn is a vastly underused tool by many remote job seekers. Just creating a profile on the business social network will not yield results.
The network has over 700 million members, with 303 million active monthly users, 40% of which visit the site daily. Fifty million companies are also listed so, to find the best remote jobs, this is a great place to start.
It is time to log in to your account and give it some love. Here are ways to find remote work on LinkedIn.
Highlight your skills and experience
Are you working in customer support? Create one or two daily posts and help people on the network by sharing your skills and experience. If you are a copywriter, create a post sharing tips on how to increase sales on a website. Then, create content about best practices that have been successful for you.
Offering tips will build a reputation within your niche over time. It will not happen overnight, but showcasing your skills, will come to the attention of potential employers and help you acquire freelance clients.
Remember that LinkedIn, like every social network, has an algorithm, so learning how this works will get more attention to your posts.
Here is what has worked for me, but bear in mind you will need to experiment and see what works for your niche and industry.
Make sure that your posts are easy to scan and read. Keep it short: one paragraph with bullet points will work best. Make sure you use two to three hashtags because this will help your content get discovered.
Make sure you have a call to action.
LinkedIn wants to keep people on its network, so expect posts with links to underperform. You can ask people to message you and then share links there.
One technique is to edit the post and add a link to it after publishing. Or add a link in a comment, but from my experience, posts with external links do not perform.
Networking is essential
You must engage with the community to grow your network alongside creating daily content. Over the last five years, 90% of my remote work has come via word of mouth through people within my network.
Networking is huge. Create a power list of ten people you feel would help you find the best remote work. Also, consider the companies you want to work for or have as freelance clients.
Once you have your list, start to engage with these people and companies. Ask and answer questions. Leave responses to their posts. Do not send unsolicited messages until you have built a relationship with that person.
Spend at least an hour each week liking posts and engaging.
Hashtags are powerful
Finding content on LinkedIn is best through using hashtags. Use popular hashtags like #JobSearch, #JobOpenings, and #RemoteJob to find remote job opportunities. Or, if you are looking for advice, then #JobSearchTips and #ResumeTips would be hashtags to follow.
As mentioned, when you post content, ensure that it includes two or three popular and widely searched hashtags. The result will be that more people will discover your content, assuming it is quality content!
Find remote jobs
LinkedIn has over 200,000 remote jobs listed, which is worth mentioning. Honestly, it is not the best experience trying to find remote jobs on the platform.
Considering the number of remote opportunities has increased, it surprises me that improving the search experience has not been a priority.
Why do all of this?
You have to stand out in a competitive job market and make more effort to land a remote job. Sharing your knowledge and engaging on a company’s LinkedIn feed will get you noticed, especially if you add value.
For freelancers, when you have built a relationship with a business owner, your chances of getting hired will be increased.
How do I know all of this works? It has worked for me.
Since the start of 2020, 60% of my coaching clients have come from my LinkedIn profile. Most contracting projects have come from within my network for the last five years. It works, but you must put in the effort to get results.